Newsletter
Local business. Big presence.
Get seen. Get heard.
Get known across South Yorkshire.
Put your business in front of local people throughout their day — on DAB+ radio, across the Essentials social network, on our local websites, through the letterbox and in our podcasts.
One local media partner. Multiple channels. One familiar name — yours.
Advertising from £199 per month.
10 MILLION+
Social media views every month
1 MILLION+
Monthly social engagements
100,000+
Estimated listeners across DAB+ and digital
10,000+ HOMES
Reached through print
From Sheffield and Barnsley to Rotherham and Doncaster, Essentials brings together audiences across South Yorkshire.
Audience figures are across the Essentials network rather than individual town websites. Social figures are based on platform analytics. Listener figures are estimates based on listener interaction and industry audience modelling.
One campaign. More than one channel.
People don’t spend their whole day in one place. Your advertising shouldn’t either. With Essentials, one campaign can put your business across the local channels people use throughout their day.
Be heard regularly on Radio Essentials across DAB+ and digital.
Put your business into the local feeds generating millions of views and interactions every month.
Build your presence across our Sheffield, Barnsley, Rotherham and Doncaster websites.
Take your message directly into thousands of South Yorkshire homes.
Go beyond the advert with interviews, features and longer conversations.
One local media network. Five ways to become familiar.
At the heart of the network.
The home of REYT GOOD TUNES.
Local radio made in South Yorkshire, for South Yorkshire. Great music is only part of what we do. Throughout the day Radio Essentials combines REYT GOOD TUNES with the local information, personalities and conversations that keep South Yorkshire connected.
Familiar music and great songs accompanying listeners throughout their day.
Regular South Yorkshire news with stories from Sheffield, Barnsley, Rotherham and Doncaster.
Useful local road information and travel updates for people on the move.
Regular forecasts for South Yorkshire throughout the day.
Events, entertainment and things to do across our communities.
The teams, fixtures and sporting stories people across South Yorkshire care about.
Presenters and personalities including Howie Pressman and Daryl Denham.
Including Ice Line, our weekly Sheffield Steelers show, specialist programming and more original Essentials content.
Bassline Essentials — more specialist programming from the Essentials studios.
Radio Essentials is available across DAB+ and digital, online and through the REYT GOOD TUNES app and supported smart speakers. For advertisers, that means your business isn’t simply dropped between songs.
Your brand becomes part of a local service people come back to throughout their day.
Content people choose
We’re not just filling airtime. We’re creating programmes, interviews and podcasts people actively choose to listen to.
Apple Podcasts
Reached No.3
Our Reyt Good podcast reached No.3 in the Apple Podcasts charts.
Local voices. National charts.
Ice Line
Our official weekly Sheffield Steelers programme brings supporters closer to the club with players, coaches, guests and fan questions.
Original local content
From interviews and specialist shows to community stories and entertainment — all produced from our own studios.
This is the environment your business can become part of.
In good company.
We already work with organisations, businesses and brands that people across South Yorkshire recognise.
Weston Park Cancer Charity
Sheffield Steelers
Yorkshire Rose Holidays
And many more local businesses, charities and organisations.
Whether you’re an independent business serving one town or an organisation looking across South Yorkshire, we’ll help you build the right presence.
Find your campaign.
Straightforward packages. Prices up front. Start with social or build a presence across radio, social, digital, print and podcasts.
Get in front of our local social audience.
£199per month
A straightforward way to put your business in front of the Essentials social audience.
Get your name out there. Keep it there.
£495per month
Take the step from a social campaign to a regular multi-channel local presence.
Radio + Social + Print + Digital
Most popular
More than an advert. Become a familiar local name.
£695per month
Build greater recognition by combining regular advertising with content that gives people the chance to get to know your business.
Built for businesses that want familiarity, credibility and regular local visibility.
Go big on being known locally.
£995per month
A high-frequency multi-channel campaign designed for businesses that want to be difficult to miss.
Radio. Social. Print. Digital. Podcasts. Working together.
Our highest-profile partnership
Put your business at the heart of Essentials.
£1,999per month
One business, front and centre across Radio Essentials and the Essentials network.
Become one of the businesses people associate with Essentials itself.
Business directory listings are free. You don’t need to buy an advertising package to be part of our local business directory.
You’ve seen the reach.
Every radio campaign needs an advert people actually notice. We can help create yours — from the idea and script to voiceover, music and production. Here are some of the adverts and programmes we’ve produced for local businesses, charities and organisations.
Showreel
Press play
Be part of their daily routine.
Some content becomes part of people’s everyday routine. Sponsoring it gives your business repeated association with something listeners actively want.
From £500per month
Examples might sound like:
“Traffic & Travel with [Your Business].”
“The latest South Yorkshire weather, with [Your Business].”
Repeated association helps make your name increasingly familiar to local listeners.
Talk to us about sponsorshipFeature sponsorships are subject to availability and category exclusivity. We’ll help find the right fit for your business.
Why advertise with Essentials?
Local customers move between radio, social media, websites, podcasts and the real world throughout their day. Essentials brings those channels together.
Radio gives your business regular audio presence across DAB+ and digital listening.
Social campaigns put your brand into the feeds where local conversations are already happening.
Our websites give your business a permanent local digital presence.
Repeated exposure across different channels helps make your business familiar.
Interviews and podcasts give people the opportunity to hear your story and understand the people behind your business.
Print puts your business physically through the letterbox and into thousands of local homes.
It’s not about appearing once.
It’s about becoming a business people recognise.
Sheffield
Barnsley
Rotherham
Doncaster
Each Essentials brand remains rooted in its own community while being connected through the wider South Yorkshire network. That means campaigns can be local, regional or a combination of both.
Talk to one town — or talk to South Yorkshire.
Your next campaign starts here.
You don’t need a national advertising budget to build a big local presence. From a £199 social campaign to a full Essentials network partnership, we’ll help you find the right combination of radio, social, digital, print and podcast advertising for your business.
Advertising from £199 per month.
No complicated media buying. No hidden price list. Just tell us what you’d like to achieve and we’ll help you find the right fit.
Get seen. Get heard. Get known locally.
Essentials.
